Holland waffles were originally imported from Holland by Meyer's Bakery in 1986 for distribution in the United States. The sales demand soon justified manufacturing waffles in this country. De Wafelbakkers and the Janssen brothers of Holland entered into a joint venture to manufacture waffles in the U.S. using the Janssen's very successful European waffle formula and their custom built ovens. Two ovens were installed in the Meyer's Bakery in Hope, Arkansas and production began soon thereafter.

The venture was a success and continued to grow with expanded distribution and addition of brand names and co-manufacturing arrangements. The success of the waffles led to the addition of pancakes and French toast to the product lines with the completion of a new modern bakery in North Little Rock, Arkansas in 1994.

Today De Wafelbakkers manufactures frozen pancakes, waffles, french toast, and shelf-stable waffles. Which are distributed throughout the United States, Canada, and Mexico.