REtailers

De Wafelbakkers is very passionate about the frozen breakfast category. Pancakes and waffles are our only business segment - they are our sole focus! Having that passion and focus has allowed us to produce the highest quality, best tasting product in the category today.

Our consumer research has found a great deal of apathy for frozen pancakes and waffles. Consumers report dissatisfaction with the taste and texture of many of the products sold today. Reluctant consumers impact category sales, potential for future growth and acceptance of new items.

De Wafelbakkers understands consumer expectations. Our pancakes and waffles deliver the taste and texture that consumers have in their minds as the "gold standard" for quality. We are very excited about bringing our products to retailers across the country. We are confident that our product quality, timely promotions and consumer communications will make a big impact to your category.

Want to learn more? Please contact us at retail@dwb.net. We would welcome the opportunity to talk with you further about our company and products and let you taste the De Wafelbakkers difference!

BROKERS

Our strategy for selecting sales agency partners is very simple - find the best in each market! With rapid business expansion, we have been fortunate to have partnered with many great sales agencies that have worked hard to share in the success of our business. As a manufacturer in your portfolio, we bring a single category focused mindset, top quality products, fair commission rates and excellent trade and consumer spending support.

Interested in managing our line as we expand into new markets? In addition to frozen warehouse and specialty products, we also have top quality shelf stable grocery items. For more information, contact retail@dwb.net.